Cheri Martinen bought her family's fourth-generation insurance agency with no intention of selling. She built it into a niche powerhouse — writing more wildland firefighter contractor policies than anyone on the West Coast — before OneDigital made her an offer that was actually about the people, not just the book. In Episode 161, she shares how she ran an agency that was always ready for diligence, why the AMS filing cabinet problem remains unsolved, and what she learned at a recent CIC class that should alarm every agent and business owner: AI-generated content may already be excluded from your GL policy — and most people have no idea.
Kitt Doucette, Co-Founder, WISH (Wildfire Insurance Solution Hub)
Kitt Doucette is a fourth-generation insurance professional, former adventure journalist, and the co-founder of WISH — the Wildfire Insurance Solution Hub. In Episode 149, he makes a case the industry needs to hear: wildfire conflagration is not the same peril as wildfire, and treating it as a line item inside a legacy package policy is why the California market is broken. The fix isn't just better models — it's using those models proactively, communicating risk at the parcel level, and giving homeowners a clear ROI for mitigation before the fire arrives.


