Wildfire Conflagration

Kitt Doucette, Co-Founder, WISH (Wildfire Insurance Solution Hub)

Kitt Doucette, Co-Founder, WISH (Wildfire Insurance Solution Hub)

Kitt Doucette is a fourth-generation insurance professional, former adventure journalist, and the co-founder of WISH — the Wildfire Insurance Solution Hub. In Episode 149, he makes a case the industry needs to hear: wildfire conflagration is not the same peril as wildfire, and treating it as a line item inside a legacy package policy is why the California market is broken. The fix isn't just better models — it's using those models proactively, communicating risk at the parcel level, and giving homeowners a clear ROI for mitigation before the fire arrives.