In this episode, David McFarland and I talk about Coterie, empowering the Small Medium Business (SMB) insurance with APIs and a digital binding authority. David elaborates on working with other startups and his team.

Coterie’s posts on LinkedIn—celebrating new hires—caught my eye. I asked David about his team-building strategy and his approach to hiring outstanding talent.

We hire on five things. The first thing is - we have a need, and you have to have a superpower to meet that need. Another way to say it is like we hire on the presence of strength not the absence of weakness

Highlights

Full Episode

Book recommendations

“Principals” by Ray Dalio https://www.principles.com/ "Poor Charlie's Almanak" by Charlie Munger https://www.goodreads.com/book/show/944652.Poor_Charlie_s_Almanack "Influence" by Robert Cialdini, Ph.D. https://www.goodreads.com/book/show/28815.Influence