So, what do video games have to do with insurance?

So, what do video games have to do with insurance?

Blank stares. That’s usually the first reaction people at an insurance conference give when I tell them that we make video games. But video games can help lower insurance costs across the industry, gather better data and help make us all healthier and happier.

“Employee wellness programs are evolving into more holistic well-being strategies.” And for good reason, employees are healthier and happier when all their needs are taken care of, a major component of wellness is encouraging exercise, and that is what this article is going to focus on.

The great thing about gamification is that it can be applied to almost anything. The psychology works regardless of the task being gamified, whether it’s bashing buttons, increasing loyalty to a brand or encouraging manual tasks. Scientific meta-studies of gamification conclude: “results of this systematic review indicate that gamification positively impacts engagement”

Re-imaging mental illness & insurance through Insurtech & social purpose

“It’s not just travel insurance, it’s people’s lives, it’s people’s incomes. They are being refused that just because they have a mental illness … I don’t think that it’s fair.” (Ella Ingram)

In 2015, the Victorian Civil and Administrative Tribunal found that QBE insurance discriminated against Ella Ingram. In 2017, predominantly as a result of Ella’s case, a number of insurers reviewed their travel insurance policies removing blanket exclusions for mental health conditions. Discrimination is not restricted to travel insurance.

Mental illness has proven to be a challenge for the general and life insurance industry who have historically approached the issue from a regulatory compliance perspective.

There are currently numerous digital applications being used independently of insurance or in connection with health insurance. These applications fall within the four types.